So we have been involved in our start-up for sometime and naturally consulted many so called experts on various issues. After awhile, we sort of figured out that the many of the so called entrepreneurial experts don’t know shit about what we do, yet they can go ranting non stop about their big rules and what to do and what nots. It was then we realized that hey, we know something about our industry that all our consultants don’t know better. It’s like asking a world champion tennis player to teach you basketball. Generic advices just didn’t make sense any more than teaching a basketball player how to swing a tennis racket.
Here are the 2 most common typical advices that just translates to nothing. Maybe you can gain some enlightenment out of them? Sure as hell didn’t make any sense for me.
1. “Always validate your concept before running it as a startup”
Yes sure. Just how do you validate something when you haven’t even build something for people to use/see? You mean by talking about it? If simply describing a new business/service can be fully understood, then that business/service is already in place. Which by definition, doesn’t need validation in the first place, because people have proved it can be a business!
2. “Do your market survey and the results will prove a demand”
A startup, by definition, always aims to break the current status quo and innovates itself to create something new that people have not dealt with before. How do you expect people grasp something in which they havent even seen it? Not amount of survey is going to be indicative of success of something new. If you ask people about something, they always want a faster, better product than the current status quo. That is optimization, not innovation. Innovation is about jumping curves.